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Date: Fri, 15 Dec 1995 00:06:23 -0500
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From: rcohen@monmouth.com (Robert Cohen)
To: Multiple recipients of list <lightwave@garcia.com>
Subject: Re: Starting the business (was new anim. hdwre. adv. (C & Q))
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>I'd like to thank Denis, and everyone for the help and suggestions on
>getting things going by doing free stuff for public access television. Its
>a good idea if you're some place where your local pup-access channel will
>accept your work. I've been to them on several occasions, but because I
>live outside of their magical, invisible, 'don't cross this line' line, I'm
>outta luck there. Both my partener and I have been trying to think of ways
>to get our stuff out there and noticed, you know, bridge that gap from un-
>to known commodity. I'm sure a lot of you out there have experienced this
>problem. Your work is good, everyone who has seen your reel(s) and
>portfolios is impressed, and yet, getting that cashflow going is like
>trying to melt an icecube in your hand to get water for tea. Oh well...
>Anyway, thanks again! :)
If you can't win the cable company, then win thier clients. As long as you
are offering a few for free, who really cares who the direct recipient is, as
long as the end result is the same. Watch the local cable channel, or if you
don't get it, then have a friend record some. Then contact the businesses
who use it with a well thought out proposal. Also, make very sure that
whoever winds up getting your "gift" realizes what the value of your service
is. This way, when they (or someone they know) contacts you for prices, they
won't be thrown into shock. It may appear to some of these prospective
clients that if you can afford to give some away, then it must not cost you
very much. Explain right up front that the "freebie" is being written off as
publicity, and that the actual cost of what they are getting would have been